Xiaomi beats Samsung in smartphone shipments in India

Last updated: January 28th, 2019 at 12:32 UTC+01:00

Counterpoint Research has published smartphone and feature phone shipment numbers for India for Q4 and the whole of 2018, and none of them wait pretty for Samsung. Like in many other reports before, Xiaomi is ahead of Samsung in smartphone shipments, while Reliance Jio leads in feature phone shipments in the country. Samsung was the market leader in both these categories not very long ago, but all that inverse in the final few quarters.

According to the latest data, overall mobile phone shipments in the country grew at a salubrious xi% to attain more 330 1000000 units concluding year. Smartphones shipments registered a 10% growth, making Republic of india, according to Counterpoint Research, the fastest growing smartphone market in the globe last year.

Xiaomi beat out Samsung both in Q4 2018 and the whole of last year to emerge as the largest smartphone vendor in the country. The Chinese OEM captured 27% of the market share, up from 25% in Q4 2017, and topped the charts, while Samsung came in 2d with 22% marketplace share, down from 23% information technology registered a yr earlier. Vivo occupied the third identify with 9% market share, followed past the new histrion Realme who made it to the top 5 for the first time with viii% marketplace share.

For the full yr, Xiaomi'south market place share saw a substantial increase from 19% in 2017 to 28% in 2018, whereas Samsung'south market share remained stable at 24%. The numbers show that while Samsung is able to concord on to its market place, the company has been unsuccessful in expanding its share in a growing smartphone market. Vivo, Oppo, and Micromax occupied the next three spots, respectively, without whatsoever noteworthy change in their market shares.

Apart from market share, Samsung also has a lot to worry near with OnePlus growing at 58% YoY and emerging equally the fastest growing premium smartphone brand. OnePlus eating into Samsung's flagship sales is bound to have ramifications on the Korean company'due south already-strained smartphone profits. Overall, it was a great year for Chinese OEMs with their combined marketplace share going up from 54% in 2017 to 60% in 2018.

Jio ahead of Samsung in feature telephone sales

On the characteristic phone front, every bit expected, telecom carrier Jio continues to pb the market with its vastly discounted offerings. In Q4 2018, Jio accounted for 38% of the total feature shipments in the country, up from 26% in Q4 2017. Samsung's market share, on the other hand, dropped slightly from xv% to fourteen% during the same period but was still plenty to arrive the 2nd largest feature telephone vendor in India.

Jio also increased its yearly market share from xi% in 2017 to 38% in 2018 to firmly cement its place as the market leader in the category. At the same time, Samsung's feature shipments dropped significantly from 21% to 12%, pushing the visitor to the 2d place. This helped Jio to emerge every bit the overall market leader with 21% of the total mobile phone shipments.